Select Writing Work
swinburne open day billboard 2023To advertise Swinburne’s Open Day 2023, I had the opportunity to write a headline for Bianca-Jaye, a speaker at the event. She’s a student who invented an in-ear device that prevents children with autism experiencing sensory overload in our noisy world.
The challenge was to explain the device in as few words as possible; hence, 'chaos calming earbuds'.
The Billboard was featured in some of Melbourne's most iconic spots like Flinder's Street Station and the Bourke Street Mall.
sWINBUrne direct posters
These poster advertisements were targeted at direct (non-VTAC) applicants. The challenge was to work with the existing campaign language ‘for those who want to stop feeling undervalued/pretending to be happy/dreaming small’ and subvert it to empower the audience.
I played with the ‘for those who want to ‘ contrasting it with a crossed out ‘for those who won’t’. And used ‘start’ and ‘stop’ lines which fit the context of the busy road/traffic e.g. ‘start moving’, ‘stop feeling stuck’.
Flemington Rd, North Melbourne
Swan St, Richmond
Toorak Rd, Camberwell
5 ways to beat the post-gap year blues
This article was published on Swinburne's website as part of their apply direct campaign - targeted at readers who delayed further study for a gap year. The article reassures readers that their adventure is far from over.
Read the article on the website here.
‘If you’re returning to university, you may have a few worries. Like can your brain still study? Will you overcome exam PTSD? Will the smell of chalk give you hay fever? But time, experience and neuroplasticity are on your side.‘
why returning to study won't break your brain
This article was published on Swinburne's website as part of the apply direct campaign - targeted at postgrad students. The article aims to address the concerns of this audience and reassure them through a mix of scientific facts and anecdotal evidence from current students.
Read the article on the website here.
a different timeswine magazine
This short fiction piece was published in the Swinburne student magazine swine (issue 03, 2023). The theme of the issue was 'Shell'.
Read the full issue here.
in this time of uncertainty, we're turning to the skiesThe Burne
This article explains the surge in interest for astronomy during lockdown.
It was published in Swinburne's student news site The Burne, and was the most clicked story of the week.
Read the article on the website here.
‘NASA is planning to send the first woman to the moon and that fact alone has generated a lot of public interest.’
the dream shopswine magazine
What subscribers say
‘Think Apple and Nike’s watch, Queen and Bowie’s song, De Niro and Scorsese’s films. These iconic collaborations show that there’s magic in a well-paired partnership. ‘
This short story was published in swine (issue 01, 2024). The theme of the issue was 'Glow'.
Read the full issue here.
Collaborative commerce newsletterTo promote Syncio Marketplace (a platform where online stores can connect and share inventory) we started the Collaborative Commerce newsletter. It’s all about how and why stores should collaborate.
I wrote a mix of ‘meet your market’ editions with short bios of different stores, and timely news editions that address what merchants actually want to know (like how US tariffs will affect them, how they should prepare for Black Friday, and data behind sales patterns).
Collaborative
commerce 101
This post on Syncio’s blog covers the foundations of Collaborative Commerce, real customer stories, and actionable advice for stores. This was a key content piece to introduce readers to the idea of store collaboration and prove the need for the marketplace platform.
Read the blog on the website here.
‘Shoppers are savvy about greenwashing. They don’t expect perfection but they do expect honesty and accountability. They want transparency about every step of the process that brought a parcel to their front door.’
‘If you’ve just returned from a gap year, you may find yourself still dreaming of the cobbled streets of Paris or the lively markets of Marrakesh… while staring down the barrel of another PTV train ride.’
How to start a sustainable
e-commerce brand in 2026The intention of the blog is to provide educational articles for online stores with a subtle tie to Syncio, rather than a hard sell. This post follows the rising consumer trend of values-based purchasing, and explores whether there is such thing as a truly sustainable e-commerce brand.
Read the blog on the website here.